Kromanti Rum, a black-owned rum company based in the UK, is not just about producing exceptional spirits; it’s about preserving and celebrating a rich cultural heritage. We had the pleasure of interviewing Cashain David, the innovative founder behind this remarkable brand. In our conversation, Cashain shared his journey, the inspiration driving his craft, and the unique essence that makes Kromanti Rum a standout in the market.
Interview with Cashain David
Founder & CEO of Kromanti Rum
Join us as we delve into the story of Kromanti Rum and explore the passion and tradition infused in every bottle.
Can you share the story behind why you decided to start your company?
I was consumed with the desire to add to the usual rum narrative. Beyond Pirates, Large Houses, Navy and Tiki. To share stories of triumph over adversity, traditional customs using rum in medicinal remedies, How rum brings people together. All from the perspective of the people who were the workforce modern rum is built on.
How do you think your background and identity have influenced the way you run your business in the alcohol industry?
Within many caribbean communities, Rum is not just something to drink but so much more and it is this depth that we bring to the industry. I run the business with my daughter (2 Founders) and this is a great example of intergenerational connections and conversations. A view from the inside.
What were your biggest challenges when you got started, and what is your biggest challenge right now?
Investment, lack of awareness of a wider / expanded image of rum past the usual tropes. Lack of belief in Founders of Colour and the potential market receptivity.
What advice would you give to other aspiring entrepreneurs from diverse backgrounds who are interested in entering the alcohol production industry?
Be authentic, be connected with others and be conscientious. But above all, have a clear reason that motivates you through the numerous failures and set backs.
What inspires you to keep going when things get hard?
Have a clear reason (your Why) that motivates you through the numerous failures and set backs.
Is there anything else you'd like us to know about you or your company?
Family business, clear mission. Award winning rums.
We hope you enjoyed learning about the inspiring journey of Cashain David and the unique story behind Kromanti Rum. Be sure to follow them on social media @kromanti_rum for the latest updates. You can also explore more about their offerings and heritage at Kromanti Rum. Raise a glass to tradition and innovation with Kromanti Rum!
Cheers to embracing tradition and crafting excellence with Kromanti Rum! 🥃✨
Because Diversity is the taste of life®!
Remember to enjoy responsibly.
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